Home / Free Forever
Free forever.
Not "free for now, paid later." Not "free for 100 conversions a month." Not "free for personal use." Just free. For everyone. For every file. For as long as the web exists.
✓ Free forever — no premium tier
Every feature HEICPix ever ships will be available to everyone at zero cost. No "pro" version. No "lifetime deal" we can later retire. No "free for personal use, paid for commercial."
✓ No signup, ever
You will never see an email-capture wall. You will never need an account. We don't even have a login system to build.
✓ No daily caps, no batch limits
Convert 1 file or 5,000. The only limit is your device's memory. We can't meter your conversions because they happen on your device and we never see them.
✓ No ads, no ad trackers, no fingerprinting
No ad networks, no ad-retargeting pixels, no fingerprinting, no cross-site tracking, and no selling your data. We do run privacy-respecting aggregate analytics (Google Analytics 4, IP-anonymized) to count page views — that's it. Your photos never leave your device: the page loads once, the service worker caches the WASM, and conversion itself works offline.
✓ No watermark on output
Your JPG/PNG/WebP/AVIF files are yours. We don't stamp them. We don't degrade their quality to push you toward a paid version.
✓ Open source forever
If we ever shut down, the code stays. Fork it, host it yourself, or run it from a local file. Your converter outlives us.
How is this sustainable?
The honest answer: HEICPix costs us almost nothing to run.
- No server bills. Conversion happens in your browser via WebAssembly. We don't process your files — we don't even see them. Our "infrastructure" is Cloudflare Pages serving static HTML and a 1.4MB WASM bundle. Cloudflare's free tier covers it.
- No storage bills. Your photos never touch our servers. We have no database. We have no S3 bucket. There's nothing to back up.
- No bandwidth bills (basically). Once your browser caches the WASM, subsequent visits don't even download it. Cloudflare's edge network absorbs the rest.
- No support team. Without accounts, we have no password resets, no billing disputes, no GDPR data-export requests. The complexity isn't there to manage.
HEICPix is a side project of WorksOffline , a tiny portfolio of client-side tools. It exists because the alternatives annoyed me. It costs me maybe ₹500/year to keep online. Nobody is getting rich here; nobody is getting fleeced either.
Why this is the moat
Every other "free" HEIC converter is a funnel:
- iLoveIMG — 5 files per batch, then "go Premium" upsell
- CloudConvert — 25 conversions a day, then "create an account"
- Online-Convert — heavy ads, slow uploads, dark patterns everywhere
- Most "free converters" — upload your photos to who-knows-where
They have to do that because they pay for bandwidth, CPU time, and ad revenue. They have to monetize you because their business model requires it. We don't — so we won't. That's the moat. Any VC-backed converter that has to grow to justify a valuation will eventually charge you. We don't have to grow.
What if you change your mind?
We won't — but if we did, the site is open source. The day a paywall appears would be the day someone forks us and hosts a free clone. The whole architecture is designed to be effortless to self-host. Your worst case is an inconvenience, not a hostage situation.
Can I support HEICPix anyway?
Yes, in two ways that cost you nothing:
- Tell one person. A friend who still emails herself HEIC files. A coworker who has no idea iPhones don't shoot JPG by default. Word of mouth is what keeps this tool relevant.
- Check out the other tools. If you like the no-bullshit-no-upload philosophy, WorksOffline has a few more in the same shape: PDF unlockers, document redactors, photo cleanup, India-specific business utilities.
Free. Forever. For real.